About Us

Pure Powder specialise in organising the ultimate powder skiing experiences from around the world

Call +44 (0)20 7736 8191

An Introduction to Pure Powder

Founded in 1978, we are the largest heli ski specialists in the UK – every year we organise more heli skiing trips than anybody else in the UK put together.

The Pure Powder Difference

Booking your heli skiing or off piste trip with us will ensure that you receive the highest level of care and attention before, during and after your trip. With any Pure Powder booking you will benefit from our expertise, efficiency and concierge style support with every aspect of your trip. And the best bit, going through us will NEVER cost more than going direct to an operator, and in fact can sometimes cost less.

Our Team

Charlie Brooksbank (Director) is a passionate skier who’s been exploring the mountains since he could walk.  Having skied all over the world, Charlie loves matching the right trip with our guest’s requirements and prides himself on understanding our guests needs and in delivering an exceptional level of service.

Sammy Duffin (Manager) learnt to ski at the age of 8 at Mt Ruapehu in her homeland New Zealand and ever since it has been a passion.  In 2012, she embarked on a ski season in Whistler where she truly learnt the joy of powder skiing. Sammy is highly organised and loves making sure all our guests’ trips run smoothly from start to finish.

Zillah Bell (Manager) started skiing in Europe from a young age, she is a keen skier who is always up for an adventure. She assists the team during the ski season but also looks after our Summer Adventures programme in Canada as well as our sister company Micato Safaris UK; specialising in trips to Africa and India.  She is a self-confessed sufferer of the travel bug.

Alfie (Barketing Director) is our office miniature labradoodle – he is great for office morale, and a master of distraction!



I like the family business approach; the personal touch is great! David