About Us

Heli Skiing experts since 1978




Founded in 1978, we are the largest heli ski specialists in the UK – every year we organise more heli skiing trips than anybody else in the UK put together.



You will receive the highest level of care and attention before, during and after your trip. Expertise, efficiency and concierge style support with every aspect of your trip.



And the best bit, going through us will NEVER cost more than going direct to an operator, and in fact can sometimes cost less.

At Pure Powder we know that you are seeking the heli-skiing adventure of a lifetime.

We appreciate you may not have done it before, or you are struggling to work through the plethora of options.

The great news is that since 1978 we have perfected the art of matching guests with their perfect heli skiing and powder skiing trips. Using our considerable experience, we ensure that your trip will be remembered forever – and all at no additional cost to you.


Charlie Brooksbank

is a passionate skier who’s been exploring the mountains since he could walk.  Having skied all over the world, Charlie loves matching the right trip with our guest’s requirements and prides himself on understanding our guests needs and in delivering an exceptional level of service.

(Senior Travel Consultant)
Georgie Knox

is an avid skier who regularly skis in Switzerland and now has her sights set on Canada. Having been brought up and lived all over the world, she has an itch to travel, always on the lookout for new experiences and to visit new places.  Georgie is your go-to person for all our heli skiing warm ups and flights, and is always on hand to help guest’s needs.

(Junior Travel Consultant)
Ellie Jones

has a new found love of skiing, having completed a season in Les Arc 1950 where she was a chalet host for VIP ski. During this time she had to balance providing exceptional customer service with seeking out as much skiing as she could muster. She has now sight set on exploring Canada. 

(Barketing Directors)
Alfie & Roko

are our office miniature labradoodles – Alfie is our longest standing member of the team, and brings a sense of calmness to the office. Whereas Roko has the exuberant energy of a new recruit. Both are great for office morale!

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